IHT Marketing & Design Consultants, bringing our experience in international marketing strategy to your export success  

In a global marketplace, constant change and consumer fickleness make exporting a game for serious players.  Total committment, strategic planning, cultural adaptation and innovative communication are the keys to export success today.  

Which products/services should I export ?
At IHT we start by analysing your domestic products & services, your company image and commercial strategy.  Then we have a good look at your competitors' business.  Next comes a full customer needs benchmarking.  Once we have all this information available, we are ready to assist you in defining the products & services which have the best chance of success in exports.  After the strategic decisions are taken, we start adapting your entire product or service offer for the intended export market.    

To which markets should I export ?
We identify all the specific characteristics of the different export markets that appear to be the best suited to your company - cultural, political, legal, economic & commercial.  On the basis of this information, we assist you in deciding which of these markets should be targeted first.  Next, we will help your with the further segmentation and targeting of specific consumer groups within the chosen markets.  We help you with the positionning of your products & services in order to enhance your differentiation in respect to your competitors. And finally we adapt your image, your product branding and your communication perfectly to the targeted consumer segments .

Which are the tools that I need in order to enter new export markets ?
We will help you put together a creative communication strategy entirely adapted to your positionning statement and the characteristics of the targeted market segment.  We can assist you with tradefair participation as well as your Internet strategy for export market development. 

How do I increase my export turnover ?
We will stay at your side throughout your exporting experience in order to make sure that your international marketing strategy stays perfectly in tune with your products & services, with your targeted export markets and with customer requirements.  

Why should you choose IHT as your export strategy partner ?

· Our professionalism and exactness 
· Our multi-cultural approach
· Our extensive experience in export markets around the world
· Our knowledge and use of Internet technology to increase your export efficiency
· Our innovative online products especially adapted to exporters